About Us | Proof and Profit

We’re changing the whole game.

At Proof and Profit, we believe every small business deserves to shine online; without being overcharged, overwhelmed, or overlooked.

We are not just another digital agency. We are a team that understands what it feels like to start from scratch, juggle multiple roles, and dream big with limited resources.

Meet our Founder,
Alina Ali

has spent over 15 years working with small and medium businesses; seeing their struggles, hearing their stories, and helping them grow. With a Bachelor’s in Business Administrationand a Master’s in Marketing, she understands both the science of strategy and the art of connection.

Having worked closely with business owners in different industries, Alina brings a rare perspective; one that combines business knowledge, marketing expertise, and genuine empathy for entrepreneurs. She knows what it takes to turn an idea into income, and a dream into something real.

At Proof and Profit, we design websites, apps, and marketing strategies that don’t just look good; they work. Because for us, it is never just about clicks or code. It is about people, purpose, and proof that your hard work can truly pay off.

Ready to grow your business with results that speak for themselves?

Our Story

When Alina launched her first business, she quickly noticed something that didn’t sit right with her.

Everywhere she looked, small business owners were being quoted sky-high prices for websites, marketing, and branding; and once the payment was made, most agencies disappeared. The results never matched the promises.

She met passionate café owners, local tradies, General Practitioners, small industry owners and small retailers people who were amazing at what they do, but had no choice but to pay whatever marketing companies asked, just to survive online. It broke her heart to see good people losing money and faith in the process.

That is when Alina decided to change the game.

She used her business background, marketing degree, and network of talented creatives to build something different , a company that focuses on results, transparency, and genuine relationships.

That is how Proof and Profit was born.

A place where businesses get real strategies, not sales talk
Where they see proof not just promises, and profit that follows purpose.
Where integrity matters as much as innovation.

At Proof and Profit, we are here to give business owners the confidence, clarity, and support they deserve; so they can focus on what they do best, while we take care of the rest.